Britons have started advertising campaign against roll-ups

February 21, 2011

British anti-smoking organization in South-West England - Smokefree South West has launched advertising campaign against roll-ups. BBC News informs.

The main goal of Smokefree campaign is to destroy myth that has formed around homemade cigarettes. In organization are preoccupied of the fact that a lot of smokers consider that roll-ups are less harmful than usual cigarettes.

According to Smokefree research results, most smoking Britons consider that in roll-ups harmful additions are not present. In the meantime representatives of the organization insist that tobacco and filters for roll-ups are produced by the same Companies that manufacture usual cigarettes.

Smokefree has mentioned as instance one of the largest tobacco manufacturers Imperial Tobacco. In Smokefree has declared that during roll-ups and usual cigarettes smoking appear the same risks for health. TV commercial about harm of roll-ups smoking started to be translated in some cities of South-West country in the beginning of February of current year.