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| In French tobacco shops cigarettes advertisement will be prohibitedOctober 27, 2010 More than 80 per cent of tobacco shops in France, in which is allowed to advertise cigarettes, have infringed advertising legislation. As Agence France-Presse informs to such conclusion came national committee for smoking control (Comitå national contre le tabagisme). Committee has requested to prohibit all forms of tobacco advertisement. At present moment cigarettes in France can be advertised only inside tobacco shops. According to the law, advertisement should be informative and be placed only on posters of 60 on 80 centimeters size. At that less than 25 per cent of advertising area should take helpline phone number which can be dialed by all who wants to quit smoking. At the initiative of French Ministry of Public Health committee has checked 400 shops out of 28 thousands. As agency informs, the shops have visited inspection agency workers, imitating usual buyers and have estimated advertisement placed there. Committee has stated that during the inspection were found a lot of infringements. In particular, in advertisement were used relief images of cigarettes packs. Agency came to conclusion that the major part of advertisement was oriented on youth and hasn't warned auditory about smoking hazard. In France is developed huge antismoking campaign. Beginning with November 8th cigarettes in France will get up but beginning with April of next year it is planned to print images of smoker's lungs on all packs. |
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