BAT Russia renews Vogue Arome

March 10, 2008

3 March, 2008 relaunch of Vogue Arome cigarettes took place in Russia. Right after the basic Vogue Line, the design of Vogue Arome cigarettes became more fresh and dynamic. Now there is stamping, new logotype of Vogue brand and multilayer color decoration on a cigarette pack. Names of Vogue Arome are also changed, as well as tar and nicotine content in cigarettes. The aromas of all three Vogue Arome versions are the same.

Today Vogue Arome is presented in following versions: Vogue Arome Diner en Ville (tar/nicotine; 7/0.7; red color cigarettes pack); Vogue Arome Balade au Parc (4/0.5; pink color); Vogue Arome Terrasse au Soleil (4/0.5; orange cigarettes pack). Relaunch of the cigarettes line was supported by magazine editions, in cafes, clubs and restaurants. Advertising material for Vogue Arome has been developed in collaboration with French artists Kerascoet.

Russian market is the first one where renewed Vogue Arome cigarettes appeared. Then, the cigarettes will appear in Ukraine and at other British American Tobacco markets. The renovation of Vogue Arome is connected not only with the increase of flavored cigarettes segment, but also with the fact that scrupulous purchasers of Vogue cigarettes are waiting for changes and new offers.