Marc Dacascos became the face of cigarette brand

November 26, 2007 Marc Dacascos became the face of cigarette brand

American Cigarette Company, using productive capacity of Russian tobacco factory Nevo Tabak, launched tobacco brands approximately a year ago. At the end of 2006 the company introduced premium cigarettes brand at the Russian market. Exclusive premium brand Samurai was presented to smokers.

New product was positioned as the cigarettes brand for people, following the fashion and who preferred active confident life position, people, who created their own life style and dictated it to surroundings. Samurai is distinguished by non standard appearance of each cigarette, which consumer takes out from cigarettes pack. Each cigarette is special and striking, with diagonal verge on cigarettes paper. This design discovery was applied for the first time art the Russian market. The pack of Samurai cigarettes is decorated in Japan style, it is distinguished by striking innovative design.

The strategy of promotion involves the using of celebrity. The face of Samurai cigarettes brand is Hollywood actor with Japan roots Marc Dacascos, who is famous for his roles in American Samurai, China Strike Force, Double Dragon, The Nomad. Samurai cigarettes are presented in three versions: Samurai Ultra, Samurai Original and Samurai One.