Chesterfield for the Russian smokers

November 12, 2007 Chesterfield for the Russian smokers

Chesterfield brand was introduced at the American market in 1912. It was cigarettes without filter. Competing successfully with other popular American brands right up to the end of 40ths Chesterfield was one of the most sold cigarettes brand in USA. Chesterfield with filter entered the market only in 1965, when cigarettes with filter seized over the half of the American market. Chesterfield cigarettes appeared at the Russian market in the beginning of 90s. At that time the question was about the sale of import cigarettes. In 1994 the production of this brand began in Saint Petersburg.

Cigarettes are positioned as a high quality unique cigarettes brand with reach flavor. This brand is especially popular among consumers at the of 20‐30, most of them are the citizens of big cities.

The audience of Chesterfield is people who approach the life constructively. They can find something special in every usual action and moment, and it will spice the life. Rejection of cliche, standard tendencies, aspiration to establish the own rules, individuality and nonstandard approach, all these factors set the smoker of Chesterfield apart from other cigarettes consumers.

Initially Chesterfield brand was supported by the advertising campaign Chesterfield‐ American classics, and it is not without reason, this cigarettes brand has almost an ancient history. In 1998 the campaign began to change the brand image, adapting it to more fastidious Russian consumer. For instance, Chesterfield became the first tobacco brand at the Russian market the communicational platform of which is based on the story not so much about the brand itself, as about the fundamental component of cigarettes as tobacco and its sorts. The main aim of Chesterfield advertising campaign is to form the image of international cigarettes brand, created for the real connoisseurs of high quality tobacco.